PEN Entertainment, Inc. announced that its wholly owned subsidiary PEN Sports Interactive, LLC has entered into a long-term and multifaceted partnership with Quail Hollow Club and Wells Fargo Championship ahead of the launch of regulated online sports betting in North Carolina. PEN secures market access for online sports betting platform ESPN BET in North Carolina, which is subject to regulatory approval under its agreement with Quail Hollow Club.
ESPN BET will also become the exclusive official betting operator for the Wells Fargo Championship, a PGA TOUR signature event held at Quail Hollow Club in Charlotte, N.C. As the official betting operator of the event, ESPN BET will have access to a variety of marketing integrations during the tournament, including opportunities to activate and engage golf fans on site. 슬롯머신
“We are excited to partner with Quail Hollow Club and Wells Fargo Championship as we prepare to bring our new online sports betting brand, ESPN BET, to North Carolina,” said Benji Levy, CEO of Pen Interactive. “We are excited to sponsor the popular Wells Fargo Championship along with market access and look forward to working with our new partners to create a unique fan activity.”
“We welcome the upcoming launch of regulated online sports betting in North Carolina and are excited to partner with PEN Entertainment’s leading gaming and entertainment provider,” said Johnny Harris, president of Quail Hollow Club. “PEN’s powerful online sports betting brand ESPN BET, state-of-the-art technology and extensive operational expertise make it an ideal long-term partner for the industry.”
ESPN BET, launched in 17 states on November 14, combines ESPN’s industry-leading brand and multi-platform reach with PEN Entertainment’s new online sportsbook, which combines PEN Entertainment’s in-house technology with deep sportsbook operational expertise.