Sports betting partner Camby Group plc has signed a long-term agreement to offer sportsbooks to a live score group of one of the world’s leading sports media platforms and two online betting brands.
After a competitive selection process, Kambi’s Sportsbook will deliver global power to the LiveScore Bet and Virgin Bet brands through Kambi’s high-performance sports betting platform, various managed services, and an award-winning suite of products including AI-powered trading and Bet Builder. 온라인카지노
In addition, the operator’s in-house product teams will leverage Kambi’s open API, as well as leverage Kambi’s powerful incentive tools and customized betting offers to provide a unique user experience for the global user base.
The agreement between Kambi and LiveScore Group’s LiveScore Betting & Gaming is expected to grow in line with the livescore group’s current and future market launches and contribute to Kambi’s material returns from the second half of 2024.
Founded in 2019 following the spin-off of Gamesys Group, LiveScore Group is the operator of renowned sports media brand LiveScore, which leads the best real-time sports data delivery and streaming services with over 50 million daily users across more than 200 regions.
“With a well-established sportsbook brand in multiple markets, a highly popular media platform serving as an effective acquisition channel, and an experienced leadership team, the LiveScore Group has all the components that Cambi looks for in its operators,” said Kambi CEO and co-founder Kristian Nyleann. “By working with Cambi and integrating sportsbooks, LivesScore Group will have the quality and reliable sportsbooks needed to achieve their ambitious growth plans and we are excited to support them on the journey.”
LiveScore Bet and Virgin Bet, the sportsbook brands of the LiveScore Group, are currently active in several markets around the world, including their strong presence in the UK, and the deal currently spans the group’s subsidiaries in Gibraltar, Malta, and Nigeria. The group plans to further expand its LiveScore Bet brand in partnership with Kambi as it replaces existing third-party sportsbook technology. The new Kambi-powered sportsbook should start rolling out to multiple markets in Q1 2024.
Sam Sadi, CEO of LiveScore Group, said, “We are excited to join forces with leading independent sportsbook provider Kambi as we look to accelerate our growth in the global sports betting market.” “By combining Kambi’s technology with Livescore Group’s global sports betting brand, media assets, and in-house product team, we believe we are ideally equipped to create a truly memorable experience for our users.”