Kambi Group plc, a globally trusted sports betting partner, has entered into an exclusive long-term agreement to power the online and retail sportsbooks of Svenska Spell Sports & Casino, one of the leading operators in the regulated Swedish market. 슬롯머신
After a competitive bidding process, Kambi was selected for Svenska Spell Sports & Casino based on its strength in state-of-the-art Complete Sportsbook products, its commitment to maintaining the highest standards of compliance, and a strong record of providing a wide range of operator empowerment tools, including price differentiation, and the deal is expected to bring meaningful financial effects starting in the second half of 2024.
Under Kambi’s modularization strategy, a multichannel partnership will allow Kambi subsidiary Shape Games to power the front end of Svenska Spell Sports & Casino’s new sportsbook, providing operators with a user experience and differentiating them from their competitors.
State-owned Svenska Spel was founded in 1997 following the merger of AB Tipstjänst and Svenska Penninglotteriet AB, and is one of the largest operators in the Swedish regulatory market with a strong online presence and 5,000 retail locations.
Kambi CEO and co-founder Kristian Naylén said, “Svenska Spel is widely recognized as one of Sweden’s most prestigious brands and given Kambi’s strong Swedish roots, I’m proud that we were selected as the operator’s long-term sportsbook provider. As we continue to build our commercial momentum and implement our long-term strategy, this partnership is an important milestone for our business and will enable Kambi to further strengthen its position in one of our core markets.”
Morten Tonsen, Chief Commercial Officer of Shape Games, said, “This is an incredibly exciting new partnership for Shape Games, the third previous state-owned monopoly we have partnered with. Since day one, we have been committed to enhancing the sports betting user experience with leading front-end technology and we are really looking forward to working closely with Svenska Spel to deliver something truly unique for players.”
Dan Korhonen, director of Svenska Spel Sport & Casino Product Sportsbetting, said, “It was an extensive process. We have evaluated various alternatives and we feel we have found the perfect partner in Cambi. This partnership will further strengthen our services. We look forward to launching a new Oddset sportsbook next year that will focus on accommodating our customers on a new level.”