FanDuel, North America’s top online gaming operator, last week launched a new platform that allows customers to access Paris mutual bets on horse racing as well as traditional sportsbook betting using a single account. With this launch, FanDuel Sportsbook became the first American sportsbook to offer this feature.
Through this development action, FanDuel continues to invest in the customer experience, which is in line with the company’s commitment to showcase a new generation of horse racing fans, and the upgraded platform has a variety of features to meet the needs of upcoming customers.
FanDuel Group is an innovative sports technology entertainment provider with approximately 17 million customers in 50 states. It is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator. In September 2022, the company launched FanDuel TV to rebrand its TVG network and add sports and sports betting content to focus solely on horse racing.
FanDuel TV broadcasts racing events at major U.S. and international racing venues, including Churchill Downs, Santa Anita, Del Mar, Keenland, and Gulfstream Park. FanDuel TV and FanDuel+ are distributed to linear cable television as the first linear/digital networks to broadcast more sports programs live and provide sports betting content than any other network in the United States.
FanDuel TV will now stream racing coverage and other racing content with betting rights by its New York-based operator. Its sportsbook customers can not only bet on the Kentucky Derby for the first time through its 2023 integrated platform, but also follow live horse racing all year round on top tracks across the United States.