Game supplier ZTRO International is expanding its presence in Asia following its presence in the Philippines earlier this year. ZTRO International has already placed some of its products in Laos and is aiming to enter the Cambodian market soon. ZTRO International President Sebastian Salat (pictured) told GGRAsia that the company has dragged its feet to become a “premier” supplier in the Asian market.
Zitro highlighted its commitment to the Asian gaming market at the Global Game Fair (G2E) Asia trade show in Macau in June. How important are these markets in terms of the company’s expansion plans?
Sebastian Salat: Our company is relatively young in the gaming industry. We initially focused on the European and Latin American markets before expanding to other regions like the U.S. and Asia. Without a doubt, Asia, especially the Philippines, is the fastest and biggest expanding gaming market these days. Zitro is firmly committed to positioning itself as a major player on this continent with certain Asian themes and a fully committed local team.
The company recently mentioned the installation in the Philippines. Where is it, and is there an additional installation in that market? 안전한 카지노사이트
Our products are sold at major integrated resorts (IRs) in Manila, including Okada Manila and Newport World Resorts, as well as small venues such as the Kalava Casino. Players at these venues can now enjoy our popular games, ’88 Link Lucky Charms’, ’88 Link Wild Gulls’, ‘Fu Frog’, ‘Fu Port’, and ‘My Hammer’. The positive response to our products at these facilities is very encouraging, which solidifies Zitro’s potential to establish a strong presence in the Philippines. We are excited to confirm that there will be additional installations in this market soon. We will make an official announcement about this exciting new deployment in due course.
Are there any other Asian markets where ZTRO has deployed its products or is considering a potential deal?
The Philippines is where Zitro is taking the first steps in its long-term vision to actively expand its presence throughout Asia. We already installed the first machine at the ST Vegas Casino in Laos a few months ago, and Cambodia is planning to install it soon.
Localized content has always been considered essential for success in Asia. How did Zetro achieve this in the Asian market?
Zitro has been preparing to enter Asia for a while. Recognizing the importance of market-specific content in Asia, we designed games that fit regional preferences. Our portfolio includes titles inspired by various Asian cultures such as the Japanese-themed “Koinobori Party” or the Chinese-themed “88 Link Wild Gulls,” “Bashiva Link,” “Drum Dynamics,” and “Fu Port,” along with “Fu Frog,” which allows you to appreciate cartoons with an oriental sense. To further meet players’ preferences, Zitro offers these games in various cabinets, and is emerging as a popular choice in the Asian market.
What are your expectations for the rest of the year regarding your global presence? What feedback did you get from G2E Asia?
For the rest of this year, our main focus will be to expand and solidify our presence in the Philippine and Laos markets while also entering Cambodia and Vietnam. I would also like to emphasize that Jitro plans to distribute digital games through its upcoming Asian online operators. G2E Asia’s feedback highlighted the strong interest in innovative gaming products, the need for product customization, and important partnership opportunities. Overall, we aim to establish Jitro as a top Asian gaming provider recognized and trusted by local operators.
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