Scratch-Off Games and Ohio Lottery have extended their successful partnership with Scratch-Off Games management and SCiQ retail point-of-sale technology for two years. The Scratch-Off Rotation partnership with Scratch-Off Rotation, which responsibly pushed for the fourth consecutive year of growth in Scratch-Off revenue and funding education in the state, began in 2019. The Ohio Lottery was immediately named one of the world’s top 20 lotteries for its Scratch-Off game performance (La Fleur’s 2023 World Almanac).
Ohio Lottery scratch-off revenue, managed by Scientific Games Enhanced Partnership, grew from $1.6 billion in fiscal 2019 to more than $2.3 billion in fiscal 2023. Ohio Lottery achieved combined annual growth of 8.8% compared to the annual average CAGR of 5% for the top 10 U.S. lotteries (weekly per capita revenue from fiscal 2019 to fiscal 2023).
The company has also deployed its SCIQ retail ecosystem to more than 800 Ohio Lotto retailers, including two of the largest convenience store chains in the country and the largest grocery chain in the country. SCiQ provides improved security and real-time store-level sales analytics while improving Scratch-Off inventory management and retailers’ experience selling lottery products.
The partnership also provided Ohio Lottery retailers with innovative technologies to easily manage and sell Scratch-off games, and added major convenience store chains such as Circle K and Speedway to make games easier for players across the state.
Operating at its Ohio operations near Lotto’s headquarters in Cleveland, Scientific Games Enhanced Partnership optimizes Scratch-Offs products with portfolio management and game design services, data-driven analytics, advanced logistics, licensing brand services, retail sales and marketing support. The program is used by more than 20 lottery tickets around the world, including 10 of the top 20 instant game lottery tickets. 파친코
“We appreciate Ohio Lottery’s vision to partner with us in instant games to optimize its portfolio of offerings and generate maximum revenue for education,” said John Schulz, president of Americas and Global Instant Products at Scientific Games. “Ohio is also one of the first lotteries to launch a groundbreaking SCIQ ecosystem in retail stores, which is the first technology to help them fully manage their lottery categories.”
Scientific Games is one of the first companies to be certified by the World Lottery as a responsible game provider. With products that account for 70% of global instant scratch game retail sales, the company is the world’s largest instant game maker, producer, and service provider. Scientific Games provides retail and digital games, technology, analysis, and services to 130 lottery tickets in 50 countries around the world, including almost all North American lottery tickets.