Melco Crown Entertainment Limited (“Melco Crown Entertainment” or the “Company”) (SEHK:6883) (NASDAQ:MPEL), the developer and owner of casino gaming and entertainment resort facilities in Asia, today unveiled the project details and architectural design of the company’s fifth hotel tower at City of Dreams, the company’s flagship building in Cotai for its premium segment. The company is proud to announce its partnership with Dame Zaha Hadid, the internationally renowned and highly valued “Queen of Curbs” who won an award in architecture. Dame Zaha Hadid for a new hotel tower design that will add a truly iconic landmark to the Kotai skyline and the culturally rich city of Macau.
Zaha Hadid The Founder of the architectural history of zaha had been the 2004 Pritzker architectural prize winner (considered the Nobel Prize in architecture), and was included in time magazine’s “100 most influential people in the world” list, winning first place in the thinkers category. Zaha Hadid’s works over the past 30 years have been the subject of critically acclaimed exhibitions. In 2010 and 2011, her design was awarded the Stirling Prize, one of architecture’s highest accolades, by the Royal Society of Architects. In 2012, Zaha Hadid was awarded the order of the British Empire by Queen Elizabeth II.
Lawrence Ho, co-chairman and CEO of Melco Crown Entertainment, said, “This year marks the fifth anniversary of our flagship Resort City of Dreams. Today’s unveiling of the new hotel tower is another important milestone for the world-class integrated resort.
“Melco Crown Entertainment has always been at the forefront of innovation. I am happy to introduce Zaha Hadid Architects, a world-renowned architectural brand, to Macau and showcase her creative work in the City of Dreams. Mrs. Zaha Hadid’s unique design is closely aligned with our vision to provide our customers with a unique entertainment experience. We are confident that the new building will become an iconic landmark of Kotai and Macau, and that it will make a meaningful contribution to tourism development by improving the cultural landscape.
“City of Dreams is the leader in the top end of the Macau market. The new hotel tower complements the already world-class gaming and non-gaming attractions and further expands the appeal of City of Dreams to an increasingly sophisticated Macau visitor.
“We deeply appreciate the continued support of the Government of the People’s Republic of China and the Government of Macau to help our company greatly contribute to the continued development of the industry. We will strive to attract more top-tier gaming and non-gaming products to Macau to support its diverse economic growth and meet the growing demand for quality leisure and entertainment from visitors from mainland China and abroad.”
In 2013, we began developing a new hotel tower in the City of Dreams. The project is expected to open in early 2017. The 40-story, 150,000-square-meter tower has about 780 rooms, suites and villas that exceed the five-star standard. The hotel also includes a variety of conference and event facilities and unique features, including a 30-meter-high lobby atrium, restaurants, spas, ultra lounge and sky pool.
Dame Zaha Hadid’s work is known for its invention and dynamism as it applies innovative design, construction, and materials technology to create a unique spatial experience. The design of the new tower combines dramatic public spaces and ample rooms with innovative engineering and formal cohesion. A series of gaps are carved through the center of the tower, blending traditional architectural elements of roofs, walls and ceilings to create an interesting sculptural form that defines the exciting space inside.
The exterior structure of the tower enhances the dynamism of the unique design. Creative, expressive and powerful, this incredible structure wraps around the building, further defining the formal composition, forming new relationships with the Macau context, and optimizing the internal layout to maximize customer comfort. 온라인경마
Dame Zaha Hadid, founder of Zaha Hadid Architects, said, “We are excited to build a new flagship hotel for City of Dreams in Macau. I have always believed that fantastic and towers would be a source of inspiration, an interesting combination of formal dynamics and structural perfection. This design solves many complex requirements for hotels in one cohesive envelope.
Hadid continued, “It was a pleasure to collaborate with Lawrence Ho.” “He encourages us all to think beyond existing boundaries to improve our built environment. We greatly appreciate his understanding of our work, allowing us to build our first entertainment resort in the City of Dreams.”
Melco Crown Entertainment is also developing Studio City, a new integrated movie-themed resort in Cotai that will open in mid-2015, which is well positioned to meet customers’ tastes and preferences. Studio City complements City of Dreams for premium markets and Altira Maca for exclusive VIP customers. This strategic diversification means that Melco Crown Entertainment is well-positioned to deliver its unique and global entertainment and amenities brand to a diverse customer base, bringing the company closer to realizing its vision of becoming a leader in leisure and entertainment in Asia.