NBA And MLB See $1.7 Billion In Legalized Sports Betting

According to a new Nielsen sports study commissioned by the American Gaming Association (AGA), the annual revenues of Major League Baseball (MLB) and the National Basketball Association (NBA) could increase by $1.1 billion and $585 million, respectively, due to the widely available legal and regulated sports betting.

The study analyzes the revenue that legitimate sports betting can generate for both professional leagues: revenue from betting operators’ spending on advertising, data, and sponsorship, and revenue from increased consumption of the league’s media and products.

According to Nielsen Sports, more fan engagement and viewership can increase the annual gross income of both leagues through media rights, sponsorships, merchandise, and ticket sales, generating $952 million for MLB and $425 million for the NBA from increased consumption of league products. 카지노사이트 순위

“The four major sports leagues will bring in a total of $4.2 billion from widely available legal sports betting, further proving that working with the gaming industry will pay dividends to all sports stakeholders,” said Sarah Slane, senior vice president of public relations at the American Gaming Association. “Legal sports betting will also create real opportunities for state and local economies, creating tax revenues, jobs, and supporting small businesses across the country.”

AGA recently released earnings forecasts for the NFL and NHL, which showed that these leagues and teams could bring in $2.3 billion and $216 million, respectively, from widely available legal and regulated sports bets.

Today’s research shows that legitimate sports betting can help generate $160 million in additional revenue for the NBA and $154 million for the MLB as a result of spending by betting operators and data providers. The research predicts that game operators could spend $64 million on MLB ads and $57 million on the NBA, which could directly increase the league’s rights fees by the same amount. The sponsorship income of game operators would provide an additional $78 million for the NBA and another $62 million for the MLB. The NBA and MLB are also expected to bring in $25 million and $28 million from data rights, respectively.

To quantify the value of the sports betting market, which is legal to the NBA and MLB, Nielsen Sports examined more than 1,000 adult sports fans, including NBA and MLB fans, and self-identified sports bettors nationwide to model how the national and legal sports betting market affects the sports spending habits of non-betters, casual bettors, and avid bettors and how these changes in consumption translate to increased revenue.

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